Challenge
Duke University Hospital’s annual All-Staff Event motivates and inspires the hospital’s more than 10,000 employees to embrace a unique system-wide commitment to transforming healthcare in the Triangle by continuing to lead the nation as one of the best places to work, practice medicine and receive care. Duke University Hospital contracts with Contrast Creative annually to develop all branding and graphic design, as well as produce a series of videos featuring inspirational patient and team stories. “Rise and Shine: A Story of Teamwork” shares the story of Kyle Cashwell, an EMS worker and farmer. Injured in a terrible farming accident, Cashwell’s survival depended on his own fast thinking as well as the help of local emergency workers, Duke Life Flight, and the ED, trauma, surgical and ICU teams at Duke University Hospital.
Results
The All-Staff Event, which was presented in many sessions over the course of week, featured informational and motivational remarks from Duke leadership, as well as videos produced by Contrast Creative. Based on survey results, the All Staff program is helping to boost Duke University Hospital employee engagement as well as enhance the patient experience. “Rise and Shine: A Story of Teamwork” is featured on the Duke Health YouTube page.