Challenge
In April 2011, Duke University Hospital held its second All Staff Event. This event was created for the hospital’s more than 10,000 physicians, staff and volunteers with a goal to motivate and inspire all employees to embrace a unique system-wide commitment to transforming health care by becoming the best place to work, practice medicine and receive care. Videos created by Contrast Creative in partnership with Duke Hospital are integral to the event. Of the videos presented, three featured compelling team stories that featured Duke Hospital employees going above and beyond their role and touching the community and the world. In 2011, Contrast Creative produced “Patrick’s Story.” The story features Patrick Falvey, a Duke Life Flight critical care nurse who volunteered at 47-years-old, with the support of the Duke Hospital and the Life Flight team, to serve in the U.S. Air Force providing nursing care to our Soldiers in Iraq.
Result
Patrick’s inspiring story was presented at the 2011 Duke All Staff Event to an audience of thousands. It appears on the Duke Life Flight Facebook page.
Based on survey results, the Duke University Hospital All Staff Event is having a meaningful impact on Duke Hospital employees by helping them connect hospital priorities with the honor of being able to serve patients during their greatest time of need. It has also been a catalyst for boosting employee and patient satisfaction scores.