The Challenge
Contrast Creative partnered with Grifols, one of the leading manufacturers of plasma medications, to produce a video that would be shown in over 180 of Grifols plasma donation centers across the country. This video interviews patients with Alpha-1 Antitrypsin Deficiency, Hemophilia, Primary Immunodeficiencies and CIDP to help educate plasma donors on these disease states and highlight the need for continued plasma donations to make their augmentation therapies. This video serves as a tool to thank donors, increase awareness about the need for plasma to make vital therapies for these conditions and encourage commitment to the donation process.
The Result
These stories are shown in over 180 Grifols donor centers all across the United States and used on the Grifols website to thank, educate and encourage donors to recommit to the donation process.