Challenge
Triangle Residential Options for Substance Abusers or TROSA is a comprehensive two-year residential substance abuse recovery program in Durham, North Carolina. The non-profit TROSA program is free to substance abusers with just one condition–they must have a strong desire to change their lives. TROSA residents raise more than half of the organization’s annual operating budget through their hard work and dedication, while the other portion must come from donations. Contrast Creative was hired to create a video that would share the TROSA story in an honest compelling way to potential donors.
Results
With the video just completed, the results are forthcoming. But, certainly, the plan is to share the video with the community via social media, mailings and in face-to-face meetings. TROSA has already achieved the highest results as a non-profit organization by helping individuals transform their lives for the better. The goal with the help of this video is to ensure the success of the program long into the future.