Challenge
Talecris Biotherapeutics, now a part of global healthcare company, Grifols, began trading on NASDAQ in October 2009. The company partnered with Contrast Creative to create a video that ran on the NASDAQ MarketSite Tower located in New York City’s Times Square, to mark their first day of trading on Wall Street. The Contrast team worked in a non-standard video format due to the unique shape and layout of the NASDAQ Tower screen. The 40-second commercial served as a focal point of the Bell Ceremony presented by NASDAQ.
Results
The video display received great reviews on Opening Day, and offered Talecris a rare opportunity to advertise their brand to audiences around the globe.