Challenge
Duke University Hospital’s annual All-Staff Event motivates and inspires the hospital’s more than 10,000 employees to embrace a unique system-wide commitment to transforming healthcare in the Triangle by continuing to lead the nation as one of the best places to work, practice medicine and receive care. Duke University Hospital contracted with Contrast Creative to develop all branding and graphic design, as well as produce a series of videos featuring inspirational patient and team stories. “Love Like Breathing” features the story of cystic fibrosis patient Nicole Graziano, an aspiring Broadway singer, whose future hinges on receiving a double lung transplant, and the Duke Hospital team who rallied together with skill and dedication to save her life.
Results
The All-Staff Event, which was presented in three identical sessions over two days, featured informational and motivational remarks from Duke leadership, as well as videos produced by Contrast Creative. Based on survey results, the Event is helping to boost Duke University Hospital’s work culture and patient satisfaction scores. “Love Like Breathing” has captured more than 11,000 views, comments and likes on the hospital’s YouTube page.