Challenge
Alamance Regional Medical Center (ARMC) is a not-for-profit community hospital, located in the Piedmont Triad region of North Carolina. With a desire to advertise their most progressive service lines, the hospital partnered with Contrast Creative to create a series of 15-second spots emphasizing the hospital motto – “Inspiring Care.”
Results
This series of eight spots, produced by Contrast Creative, focused largely on specific technology within ARMC’s most progressive service lines. With only 15 seconds to convey each message, Contrast paid special attention to develop compelling (and sometimes humorous) visual images combined with concise impactful advertising copy. These spots ran on six television stations throughout the Piedmont Triad region and garnered a measurable consumer response.