The Challenge
Duke University’s Office of Alumni Affairs wished to create a brochure capable of helping to launch its students off on a networking adventure with alumni. The success of this launch would depend upon creatively communicating effective tips and cautions to network with fellow Blue Devils.
The Result
The Contrast Creative team developed a unique concept capable of capturing the attention of its millennial audience. With a space theme, the custom designed brochure features a rocket ship that helps students take off on their own networking path. The brochure is currently distributed to Duke University Students and distributed to viewers who watch the launch themed character animation “How to Network” video.