Challenge
Duke University Hospital’s annual All-Staff Event motivates and inspires the hospital’s more than 10,000 employees to embrace a unique system-wide commitment to transforming healthcare in the Triangle by continuing to lead the nation as one of the best places to work, practice medicine and receive care. Duke University Hospital contracts with Contrast Creative annually to develop all branding and graphic design, as well as produce a series of videos featuring inspirational patient and team stories. “The Vision to See” shares the story of Larry Hester, a retired tire salesman, who lost his vision in his 30s due to retinitis pigmentosa, a degenerative eye disease. Even though he lived in darkness for 33 more years, he never gave up hope to see his wife and children again. And then, one day, he did thanks to an innovative prosthetic device called the bionic eye combined with the advanced surgical techniques made possible by Duke University Hospital.
Results
The All-Staff Event, which was presented in many sessions over the course of week, featured informational and motivational remarks from Duke leadership, as well as videos produced by Contrast Creative. Based on survey results, the Event is helping to boost Duke University Hospital’s work culture and patient satisfaction scores. “The Vision to See” is featured on the Duke Medicine YouTube page.