Challenge
Duke University Hospital’s annual All-Staff Event motivates and inspires the hospital’s more than 10,000 employees to embrace a unique system-wide commitment to transforming healthcare in the Triangle by continuing to lead the nation as one of the best places to work, practice medicine and receive care. Duke University Hospital contracts with Contrast Creative annually to develop all branding and graphic design, as well as produce a series of videos featuring inspirational patient and team stories. “Beating the Odds: A Story of Persistence” shares the story of Darryl Smith, who was diagnosed at six months old with sickle cell anemia, a serious disorder in which the body makes sickle- shaped red blood cells. Darryl was not expected to live past 40. Would his disease be a barrier to achieving his dreams? Could Darryl and his Duke University Hospital medical team beat the odds?
Results
The All-Staff Event, which was presented in many sessions over the course of week, featured informational and motivational remarks from Duke leadership, as well as videos produced by Contrast Creative. Based on survey results, the Event is helping to boost Duke University Hospital’s work culture and patient satisfaction scores. “Beating the Odds: A Story of Persistence” is featured on the Duke Medicine YouTube page.