Challenge
Duke University Hospital’s annual All-Staff Event motivates and inspires the hospital’s more than 10,000 employees to embrace a unique system-wide commitment to transforming healthcare in the Triangle by continuing to lead the nation as one of the best places to work, practice medicine and receive care. Duke University Hospital contracts with Contrast Creative annually to develop all branding and graphic design, as well as produce a series of videos featuring inspirational patient and team stories. “Wonder Woman Walking” shares the story of Ruth Smith-Leigh, an active Virginia special education teacher, whose life changed in an instant when her car was hit head on in an automobile accident. The injury she sustained to her leg was so horrific that amputation seemed to be the only option available until a Duke orthopedic surgeon stepped in with a novel plan to save her leg.
Results
The All-Staff Event, which was presented in many sessions over the course of week, featured informational and motivational remarks from Duke leadership, as well as videos produced by Contrast Creative. Based on survey results, the Event is helping to boost Duke University Hospital’s work culture and patient satisfaction scores. “Wonder Woman Walking” is featured on the Duke Medicine YouTube page.