6 AM.  Key Bridge. We set the shot and waited for the sun to rise on this beautiful spring morning.  Except it was not spring as drawn in our storyboards.  It was February.  And it . . . 

That was our challenge as we prepared to produce four new TV commercials for GW Hospital.  These would include one branding and three service line commercials. We started the process with certain givens: The spots . . . 

The 2013 TV campaign would consist of four 30-second TV commercials—one branding and three service line spots. The Contrast Creative team joined forces with the GW Hospital in October 2012 to begin plotting, planning and . . . 

In January 203, the marketing team at their hospital used their stories and images to make a touching social media campaign, which raised money for other children’s treatments.  The hospital helped the two patients throw . . . 

The topic of a Social Media Crisis plan came up recently at the Triangle AMA’s Social Media Marketing SIG, and it was quickly discovered that there was no set-in-stone solution when you suddenly found yourself . . . 

Healthcare workers often gauge the quality of care that they give based on clinical outcomes and things that can be quantitatively measured. Patients, however, often form their initial impressions based on how responsive a facility . . . 

Contrast Creative was a proud sponsor of the fall Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) Conference, which was held December 5-7, 2012 in Charleston, South Carolina. The Contrast Creative team enjoyed interacting with fellow communication professionals at this year's event.

Charleston, SC!  Charleston was recently voted the top tourist destination in the world, beating out Florence, Italy and Cape Town, South Africa. Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) is hosting their fall conference . . . 

To begin with we didn’t have a brand standards manual. We had a logo that included a logotype, a color scheme, and a few examples of implementation, but nothing that showed a consistent cohesive identity . . . 

Entitled “Heart Lessons, the 30-second public service announcement (PSA), is airing in parts of North Carolina during American Heart Month. The commercial joins an award winning Stroke Prevention PSA, produced by Contrast Creative, in a . . .