If you don’t have the pleasure of living with a tween, you may not know about the currency of “friendship,” the numbers that rule the middle school set. Kids track the number of their Likes . . . 

And yet, our relationship as new patients when we meet a physician generally starts out in just this manner. As healthcare marketers, we have an opportunity for a win-win in the doctor-patient introduction. The physicians . . . 

Ensuring that each patient and his or her family is treated the same way, in every circumstance, is critical to a positive Patient Experience. Many hospitals have implemented strategies like “Words that Work” and other . . . 

But success looks different for each of my girls. If my 7-year-old, the oldest, asks for seconds, then I know we have a winner. If the floor around my 3-year-old is not littered with shrapnel . . . 

Social Media has sent you a message: “You’re doing it wrong.” So how do you keep this message from appearing in your inbox? With endless social media platforms, constant buzz about new apps or the . . . 

Viral and healthcare: two words you don’t always want to see together. But when Zach Galifianakis and President Obama sat down together for a segment on the Funny or Die “talk show” “Between Two Ferns,” . . . 

But when it comes time to showcase your services, train employees in new behaviors or inform and educate your end-users, are you sure you want an amateur video to be the face of your business? . . . 

But many of us who closely guard our wallets have cut a wide swath with our digital identities. Not only do we order merchandise online, but we also post personal information on Facebook, LinkedIn, Instagram, . . . 

Julie guesses that she, funded by her pharmaceutical company, would spend upwards of $3,500 per month on supplying free breakfasts or lunches to hungry medical professionals. And she was not the only one.  Everyday sales . . . 

Brands create pre-pre-game campaign buzz   If you haven’t already seen the “teaser- trailers,” write-ups on the Super Bowl commercials predicting themselves to be the “must-see ad of the year” or promising reunions you’ve been . . .