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Category: Graphic Design

How to Create Powerful Infographics

And they’re hard to miss: their brightly-colored boxes decorate websites and blogs all over the internet. Infographics are essentially pictures that wrap up basic data and knowledge in a basic, easy-to-understand package. Someone else has . . . 

Say Yes to Employee Engagement

The tattered magazines were at least one year old. The canned healthcare TV programming was turned down to barely audible. Incredibly bored, my mother spent her time watching a large bug walk across the waiting . . . 

Making Your Event Work for You

Solar power. Wind turbines. Renewable energy. All part of one big event. When our team was first approached to develop and design creative for the North Carolina Sustainable Energy Association’s (NCSEA) annual conference, we embraced . . . 

If You Give a Physician a Bagel

Julie guesses that she, funded by her pharmaceutical company, would spend upwards of $3,500 per month on supplying free breakfasts or lunches to hungry medical professionals. And she was not the only one.  Everyday sales . . . 

Why 2014’s Super Bowl Commercials Will Be Different

Brands create pre-pre-game campaign buzz   If you haven’t already seen the “teaser- trailers,” write-ups on the Super Bowl commercials predicting themselves to be the “must-see ad of the year” or promising reunions you’ve been . . . 

Five Reasons We Love Instagram Video

With the release of Instagram video recently, our video production hearts skipped a beat. Since the release, the production/editing nerds in our office have been running around testing the new feature out, making little videos . . . 

And the Winner Is…

Sometimes we are rewarded for our efforts. The truth is that we’re always more excited for our clients than for us. An award—at least the way we perceive it—means the message our client aimed to . . . 

Creating a Tagline

The 2013 TV campaign would consist of four 30-second TV commercials—one branding and three service line spots. The Contrast Creative team joined forces with the GW Hospital in October 2012 to begin plotting, planning and . . . 

Social Media Campaign Drives Patient Engagement

In January 203, the marketing team at their hospital used their stories and images to make a touching social media campaign, which raised money for other children’s treatments.  The hospital helped the two patients throw . . . 

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2598 Highstone Rd
Cary, NC 27519

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