Universities have always been the leaders in what we now call content creation. The fairly recent buzz about “thought leaders” was all but invented by the venerable professors and researchers drawn to higher education. But . . . 

Today, students can go online to do their research through university webpages to compare programs, post-graduate career options and stay connected with former classmates through social media. LinkedIn recognized the potential of marketing towards this . . . 

Contrast Creative experienced a merger first-hand this past spring. Our client, Alamance Regional Medical Center, was in the process of merging with Cone Health while we were in the process of creating Alamance Regional’s new . . . 

I <3 #tbt with my co-workers @contrastcreativ! Check out my link abcde.fgh.ijklmnop #bestplacetowork Does that make any sense? It appears strange, but it’s actually a language evolved from the minds of computer programmers and trigger-happy . . . 

I’ve always loved calendars. My dad used to attend work conferences and bring back swag in the form of tiny, kid-sized, leather-bound calendars that I could use to keep track of important events, like swinging . . . 

Although Alpha-1 Antitrypsin Deficiency (AATD) is one of the most common genetic disorders in the world, it is often either misdiagnosed or goes undetected completely. Instead, patients seeking treatment are often told they have bronchitis, . . . 

There I was, wedged inside the cramped confines of a Twin Otter airplane. In three, two, one, I was in the air where fear and loss of control no longer existed. Watch as I take . . . 

My reminder postcard came in the mail and sat for three months, getting shuffled amongst piles on my countertop as July turned into October. It nagged at me most nights, yet never quite made it . . . 

Twenty years ago, the concept of social media would have made me laugh. Today, I owe my job at Contrast Creative to LinkedIn, I’ve grown as a writer through my personal blog, and the only . . . 

According to a recent Wall Street Journal article, research shows that patients who need medical treatment are listening more frequently to the recommendations of their peers that appear in TV advertisements or whom they find . . .