Challenge
Duke University Hospital’s annual All-Staff Event motivates and inspires the hospital’s more than 10,000 employees to embrace a unique system-wide commitment to transforming healthcare in the Triangle by continuing to lead the nation as one of the best places to work, practice medicine and receive care. Duke University Hospital contracts with Contrast Creative annually to develop all branding and graphic design, as well as produce a series of videos featuring inspirational patient and team stories. “The Warrior Princess: A Story of Happily Ever Afters” shares the story of eight-year-old Shania Harris, who spent nearly a year waiting on a heart and kidney transplant at Duke University Hospital. This is not just a story of a child receiving the wonderful gift of life through organ donation, but rather a heartwarming story of a healthcare team who went above and beyond to provide joy in a time of sickness.
Results
The All-Staff Event, which was presented in many sessions over the course of week, featured informational and motivational remarks from Duke leadership, as well as videos produced by Contrast Creative. Based on survey results, the All Staff program is helping to boost Duke University Hospital employee engagement as well as enhance the patient experience. “The Warrior Princess: A Story of Happily Ever Afters” is featured on the Duke Health YouTube page.